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The New Daily

Business

Matthew Elmas

Prime reason to sue Amazon for catching customers in its web

Amazon Prime FTC United States ACCC Gina CassGottlieb Lawsuit Australia e-commerce

10 News First – Disclaimer

A high-profile US lawsuit against e-commerce giant Amazon over so-called “dark patterns” will be familiar to regulators in Australia, who have long held fears local consumers are being shafted.

The Federal Trade Commission (FTC) on Thursday (Australian time) filed a lawsuit against Amazon, claiming it has illegally induced customers to sign up for its Prime loyalty scheme.

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