Primark shoppers are eager to snap up a "statement suit" after spotting it online.
High street favourite Primark boasts a loyal fan base across its various social media channels, where it shares news of the latest products and stock drops shoppers may find in store. Unlike its high street competitors, Primark is unique in that it doesn't have a website for online shopping, relying primarily on in store purchases.
Primark did launch a website that allows shoppers to check whether stock is available at their local store, but it still doesn't allow shoppers to snap up the latest Primark trends online.
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Recently, Primark caused excitement after unveiling a range of suits on its main Instagram account. The brand shared a carousel of images featuring the new line-up, with one in particular grabbing shoppers' attention.
Captioning the images to its 10.2 million followers, Primark simply penned: "Spring Suiting Shop our new-in Tailoring from £12/€13/$16 & Accessories from £9/€11".
The outfits proved popular on the social media platform, with the photos racking up more than 4K likes. Shoppers shared their thoughts in the comment section.
The first suit featured comes in a vibrant floral pattern, in a blend of on-trend pastel shades. Fan Sandra said: "It's lovely". A second shopper said: "Lovely colours".
Annabelle commented: "Obsessed! The floral suit would be perfect for a wedding". Lisa tagged a friend and said: "I need this. Day trip to Dublin is a must!"
Sona said: "So beautiful". Primark's Basildon branch commented: "The Statement Suit". Other shoppers tagged their friends to direct them to the post. You can find your nearest Primark store here.
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