Primark shoppers were enamoured with its "adorable" new line of pastel coloured accessories.
High street favourite Primark boasts millions of followers across its social media channels where it ensures keen shoppers are kept up to date on all the latest product launches they can expect to find in store.
Unlike its high street competitors, budget-friendly Primark doesn't have an online website, relying solely on in store purchases.
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Recently, the company caused a stir on its main Instagram account after sharing a photo of its "adorable" pastel coloured pleated shoes and matching clutch bags.
To its 9.4 million followers, Primark shared an image of the beloved items and penned: "Trending now: Pleated accessories Prices from £10/€12".
The items proved popular on the hit social media platform, racking up more than 20K likes in just one day. Shoppers shared their thoughts in the comments section.
Debbie said: "These are adorable".
Grace said: "I love these!"
Gemma said: "love these for summer!!"
Alice commented: "my fave".
Emma told a friend: "really nice I love the colour".
Jojo said: "The set [red heart emojis] @primark never fails".
Alana tagged a friend and said: "I might need these shoes when we go".
Gina commented: "these little heels for the summer" with a heart eye emoji.
Nikki added: "Love these for the summer time".
Other shoppers simply tagged their friends to direct them to Primark's post. You can find your nearest Primark store here.
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