Primark's £9 shoes that look just like £655 Gucci loafers

Budget retailer Primark is selling a new pair of shoes which look very similar to ones sold by a designer brand - but for around £646 cheaper.

Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. This time around, the retailer is selling pair of cream loafers which are very similar to ones sold by fashion brand Gucci, which are priced at £655 online.

TikTok user @glowinggrace_x shared a video showing off Primark’s t-bar loafers. The post was captioned: “Gucci dupe!”