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The Guardian - UK
The Guardian - UK
Business
Julia Kollewe

Primark predicts bigger profits after strong Barbie T-shirt sales and price rises

A woman walks past a window display at a Primark store in Liverpool
A woman passes a window display at a Primark store in Liverpool. The retailer’s footfall is now close to pre-pandemic levels. Photograph: Phil Noble/Reuters

The owner of Primark said its full-year profits would be higher than previously expected, helped by strong sales of Barbie T-shirts, cargo shorts and boho dresses, as well as price increases.

The company behind the budget clothing chain, Associated British Foods, said cargo shorts, linen blend T-shirts and sliders, as well as boho and paisley dresses and its Moroccan-inspired matching outfits for all the family had all sold well over the summer.

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