A new trenchcoat from Primark looks very similar to a pricey version sold by a designer brand. However, the clever Primark version will save shoppers a whopping £695.
Irish retailer Primark, which is based on Long Row in the city centre, has become a great place to shop for designer dupes over the years. They often sell alternatives to designer products for much less, offering customers an easy way to tap into a trend.
The retailer shared the new coat on its popular Instagram account to its 9.5 million followers who were quick to spot the bargain. It is similar in design to Rejina Pyo's double-breasted trench coat which is currently on sale for £695. Burberry is also known for its stylish trenchcoats.
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The coat features classic trench coat detailing such as a chunky waist belt, shoulder and wrist straps ad large lapels. It is available in a stunning stone shade. The brand wrote that it is a 'timeless' style that will see shoppers through the seasons.
Primark wrote: “The timeless trench that'll see you through seasons, year after year. Swipe for the details. Trench Coat £40/€45/$50 #Primark #TheEdit."
The post quickly racked up thousands of likes and comments on the Primark Instagram page from shoppers who were keen to grab the classic coat. Shoppers were also delighted to note the quality feel of the trenchcoat despite its £40 price tag.
One wrote: "Tried this on today absolute timeless classic and had such a quality feel." Another shopper declared it was: "Beautiful and so on-trend."
Primark famously doesn't have an online shopping option but they have launched a site where shoppers can view the latest products. It is also possible to check the stock in-store before making a visit to your local Primark. The coat is already in stores priced at £40
