Primark has divided a few shoppers with their latest collection of jackets that cost just £20 each, with some complaining that they looked like "granny coats."
The high-street fashion retailer regularly keeps its fans updated with some of their new and best-selling products on social media, with many proving to be a huge hit.
However, it looks like the fast-fashion giant may have made a rare misfire with their latest post, judging by people's responses in the comments section.
The retailer shared a snap of their brand new line of quilted jackets that look perfect for keeping away the breeze in the upcoming warmer weather.
Included in the new line are three jackets available in green, blue and beige.
And, while quite a few shoppers expressed how much they "loved" the affordable jackets, quite a few thought they were more suitable for their granny.
Sharing the snap to their 9.4 million fans on Instagram, Primark wrote: "An outdoor classic. Quilted Jackets £20/€25/$30, made using a minimum of 30% Recycled Polyester #PrimarkCares #InStoreNow."
The post has since racked up nearly a whopping 16,000 likes since it was posted and hundreds of comments from divided shoppers.
"The granny coats," joked one shopper.
"Look like granny coats," echoed a second.
While a third said: "There's nothing wrong with old people shopping at Primark, however I feel more older people are starting to shop in there now especially with this sort of style."
However, the quilted jackets certainly did manage to attract a few fans, with many shoppers being a lot more positive and saying they were "beautiful."
"I feel another jacket coming on..," praised one shopper.
"Beautiful so beautiful love this one," exclaimed another positive shopper.
"I Love that blue one," commented a third.
"Ooh these are nice!!!," said a fourth.
Primark's £20 quilted jackets are in-stores now.
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