Primark has confirmed some new features that will be coming to its UK website, in a boost for loyal shoppers.
The high street fashion giant relaunched its website earlier this month with huge upgrades for customers.
One of the biggest new features is that shoppers can now check stock in their nearest Primark - meaning you have a better idea of what is in store, including sizes.
Before the new website launched, Primark shoppers could only get a preview of what clothes were on sale.
But now, the fashion chain has confirmed it is adding even more features to its new website.
Customers will soon be able to create a wish list of clothes, so you can keep tabs on the outfits you want to purchase later on.
Shoppers will also be able to create an account on the website - but sadly, you still won’t be able to order online for home delivery.
Primark has remained adamant that it won't start selling its clothing online, despite calls from shoppers during the coronavirus lockdown.
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The closure of non-essential retail saw Primark stores temporarily closed for months at a time throughout 2020 and 2021.
In less good news for shoppers, Primark also today warned that some prices will rise this autumn because of inflation.
Inflation hit a new 30-year high of 7% in March and the Bank of England has predicted that it could peak at around 8% later this year.
Inflation is a measure of how much the prices of goods and services have changed over time.
Disruption to supply chains since the Covid pandemic and the war in Ukraine are also pushing up costs.
Primark said: "Looking further ahead, inflationary pressures are such that we are unable to offset them all with cost savings, and so Primark will implement selective price increases across some of the autumn/winter stock.
"However, we are committed to ensuring our price leadership and everyday affordability, especially in this environment of greater economic uncertainty."
Primark has previously hinted that it could soon allow click and collect through its website - but it made no mention of this in its announcement today.
Click and collect is where you order and pay for an item online to pick up in stores.
John Bason, finance director of Primark’s owner, Associated British Foods, told Reuters back in March 2022: “We’re making the digital move forward in a very big way in both the UK and the rest of Europe.
“That will generate sales and profits for us. Does this give us a capability to move further forward? Well let’s have a look at that.
“If there was an e-commerce opportunity for us, it will probably be more in the area of click-and-collect.”
Primark has 191 branches in the UK.
