One month after the title was unveiled, WWE is ready to crown its inaugural world heavyweight champion.
Seth Rollins and AJ Styles will face off in the title tournament finals at Night of Champions on Saturday. The pay-per-view is being held in Saudi Arabia as part of WWE's long-term business agreement with the Saudi government.
Establishing a new championship in pro wrestling is always difficult. But it’s especially hard when the new champion is supposed to be on the same level as Roman Reigns. Reigns is currently in the midst of the most dominant title reign in modern WWE history. In his 1,000 days as universal champion, Reigns has been presented as the clear-cut top star in WWE. When no one else is even close to Reigns, how do you introduce a new title without it being perceived as secondary? It’s not possible. You just have to allow the world heavyweight championship to earn its credibility over time.
