PrettyLittleThing is opening a new showroom in central London
(Picture: PLT)Fashion retailer PrettyLittleThing has inked a deal to open a new West End office and showroom where influencers and stylists can visit.
The business, which is owned by online fashion group Boohoo, has signed to take 4,375 square feet at 29-31 Great Portland Street, and it follows similar openings it has done in Paris and Miami.
It said the new space will act as a private showroom and “content creator hub” welcoming influencers, press, celebrities, and stylists. There will also be meeting rooms, office space and a photo studio.
PrettyLittleThing’s marketing director, Nicki Capstick said:“We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.”
The brand was originally launched as an accesories-only website but now sells a massive fashion range, including dresses and jumpers. It is popular on social media and has 18.6 million followers on Instagram.
The firm will be using the space from April this year.
It is located close to parent Boohoo’s Soho office which it snapped up in 2021.
