
Premier Tech has been named as a Main Partner of the 2026 UCI Road World Championships in Montréal, with the hope that a successful Championships can boost cycling in Canada and lead to the creation of a women's WorldTour race that sits alongside the men's Grands Prix Cyclistes de Québec and Montréal.
Premier Tech is based in Québec, and after ending its links with the troubled Israel team, it has become a title sponsor for Mathieu van der Poel's Alpecin-Premier Tech team and the women's Fenix-Premier Tech team, which includes Puck Pieterse and Charlotte Kool.