Fashion icon Prada has released a Timecapsule NFT Collection featuring gender-neutral physical products and a gifted non-fungible token, thereby feeding into the growing metaverse hype occurring among brands. The company launched an NFT platform, Prada Crypted, on its website that also serves as the brand’s new community server on Discord, where people can debate topics related to fashion, art, film, music and Web3.
Prada is collaborating with artist Cassius Hirst in “reimagining the classic Hawaiian shirt of the brand through new expressive forms, mixing the physical and digital worlds,” the fashion company says on its website. “This Linea Rossa garment is made of technical fabric and combines the historic code that ties Prada to the artistic world with its technological heritage in the development of cutting-edge fabrics. The back of the shirt is decorated with the print of a mask, which for Hirst is an emblem of unity and worn by the people in the Cass X Prada America’s Cup ad campaign.”
