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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Prada buys Versace in €1.25bn deal uniting Italy’s biggest fashion brands

Parisian store logos of Prada and Versace, in gold uppercase lettering
The two Italian giants, Prada and Versace, are merging, in what Prada’s chair calls ‘a new page in Versace’s history’ Photograph: Stéphane de Sakutin/AFP/Getty Images

Prada has agreed to buy the Versace fashion brand for €1.25bn ($1.38bn) from the fashion conglomerate Capri Holdings.

It comes after months of speculation about a potential deal to combine the two Italian fashion houses and, more recently, rumours that the acquisition was set to collapse after market upheaval in response to President Trump’s tariff policies.

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