Following its first NFT made in collaboration with Adidas, Prada has announced its first solo NFT drop, a venture even more exclusive than the label’s typical products. Dubbed the Timecapsule NFT Collection, the project is a monthly online event that allows shoppers to access both a gender-neutral physical product and a gifted NFT on the first Thursday of every month. Customers will have 24 hours to secure the offerings, granted quantities don’t sell out as soon as they release.
Each limited-edition Timecapsule item has been customized with a unique serial number and comes delivered in packaging exclusive to the product it houses. The item’s accompanying NFT will only be gifted with the physical product’s purchase and will not be sold separately. Drops will typically be limited to 50 items, although Prada plans to double its stock during the first Timecapsule drop, scheduled for June 2 at 9 a.m. ET.
