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The Bamboo Works

Pop Mart Takes Its Trendy Toy Story On Global Roadshow

Pop Mart Miniso China South Korea

Key takeaways:

Pop Mart has moved into Europe with a London store, expanding its global footprint to 23 countries since opening its first international store a year ago
Company is hoping to copy its successful domestic model of selling trendy toys over low-cost channels such as online and vending machines, helped by social media promotion

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