“Pop is getting posher, and that must change. Talent is everywhere, but opportunity is not”: UK government announces national strategy for music to “widen opportunity” and invest in “creative careers”

A kind female teacher in a yellow blazer takes some time to talk to two female students individually. She crouches down between them as they sit in a music / media studies classroom. .

The next two weeks will see a change in British Prime Minister as Andy Burnham takes over from the departing Keir Starmer, but there is already movement regarding the government’s approach to the music sector with the announcement yesterday of a national strategy.

It’s called Turn It Up: Our Plan For Music and marks the first time a UK government has not only stressed the importance of music to the UK’s economy but backed it up with concrete investment and proposals.