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Will Gendron

Polestar’s Super Bowl ad proves it wants to be a serious Tesla competitor

Polestar Super Bowl United States Budweiser

The Super Bowl is upon us, and with it, a deluge of glitzy, heavily-produced ad campaigns from the usual suspects: Ford, Budweiser, Doritios, and... EV company, Polestar?

As reported by Electrek, Polestar is set to air its first Super Bowl campaign during the first quarter of the contest. Launched in 2017, Polestar is co-owned by Volvo, and Geely Holding, which acquired the Swedish company in 2010.

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