The Polestar 2 has single-handedly led the charge in the Swedish automaker’s quest to offer cutting-edge and premium electric cars. Despite it being a great car, it’s not quite blown up the sales charts. Its 2023 global sales were up only 4% year-over-year with just over 53,000 units sold, and Q4 2023 sales were down by 43%. To fix this, Polestar will radically reinvent the EV when it reaches the end of its lifespan by 2027. And that reinvention starts with a new name: Polestar 7.
