Audio entertainment startup Pocket FM is shutting down Pocket TV, its microdrama vertical, as it sharpens focus on audio dramas and overseas markets ahead of a potential public listing, at least four people aware of the development told ET.
The move comes as short, vertical video dramas have become one of the hottest bets in India’s consumer internet market. Kuku Technologies and Mohalla Tech, the parent of ShareChat and Moj, are doubling down on the format, even as investors remain cautious about content-led businesses that have yet to prove durable monetisation and retention.
