It took Pocket FM at least 10 pivots to find its optimal product market fit. But when the Bengaluru-based startup introduced the audio series (i.e., episodic audio drama) to listeners, things changed dramatically.
First in India, and then across the United States, Pocket FM took notice as people switched from binge-watching television shows on streaming services to binge-listening to new forms of audio entertainment. In other words, by introducing audiences to its audio series, Pocket FM has truly redefined audio entertainment, particularly in the non-music category.
