The American South – and the nation more broadly – continues to wrestle with how to remember its most painful chapters. Tourism is one of the arenas where that struggle is most visible.
This tension came into sharp relief in May 2025, when the largest antebellum mansion in the region – the 19th-century estate at Nottoway Plantation in Louisiana – burned to the ground. While some historians, community members and tourism advocates mourned the loss of a landmark site, many activists and others critical of slavery’s past celebrated its destruction.
Soon after the fire, Nottoway’s owner indicated an interest in rebuilding. And within weeks, a new restaurant had opened on a different part of the site. That speed underscores how quickly memory, history and economics can collide – and how tourism sits at the center of that tension.
