A pizza shop's tongue‑in‑cheek slogan 'In Crust We Trust' has sparked a viral row after a Christian customer left a one‑star review branding it 'deeply offensive and disrespectful' – only for the owner to double down with a reply invoking 'Cheesus' instead of offering an apology.
The customer, who praised the food but objected to the wording on the pizza box, said the slogan mocked their faith. In response, the owner wrote: 'We pray to Cheesus that you will give us another chance,' turning the complaint into another layer of religious wordplay and igniting a wider online debate over humour, branding and religious sensitivity.
