Pizza Hut's iconic Book It! reading program — which is celebrating its 40th anniversary this year — is making its long-awaited return to stores nationwide. In addition, Pizza Hut and Book It! will be giving away 1 million personal pan pizzas throughout October, which is National Book Month, as per Stacey Leasca with Food & Wine.
“I’m incredibly proud of what the Book It! program has achieved over the past four decades," Pizza Hut U.S President Carl Loredo told Food & Wine in a statement. "It’s inspired more than 70 million children to discover the magic of books, helping to build a lifelong love of reading. As we’re celebrating 40 years, we’re excited to invite readers of all ages to rediscover the joy of reading — one book (and pizza) at a time.”
