Google is still a minor player in the global smartphone market with its Pixel phones. But they have major ambitions. The launch of the Pixel 10 series featured appearances from Jimmy Fallon, the Jonas brothers and Steph Curry (none of whom I’d wager use a Pixel themselves). This sets out a clear indication that Google wants to take the fight to Apple and make a dent in its domination in America, and the elite segment of the smartphone market the world over.
