When Disney/Pixar’s Elemental opened back in June, the 2023 movie schedule looked like it had claimed another box office casualty. A weak opening seemed to signal that the famous animation studio’s brand had taken a hit, that is until subsequent weekends started to boost the movie’s profile among those watching the Hollywood market. Now, with the summer offering crossing yet another milestone at the box office, it’s time to ask one big question: Can we stop calling Elemental a bomb now?
