Model turned business tycoon Pippa O’Connor has shown she’s got a lot of bottle by selling her own vodka.
From her early days modelling and book writing to becoming a leading name in the Irish fashion and beauty businesses, Pippa has been working on building her own empire for the past few years.
As she branches out with another new project, as an investor and creative director of a new Irish vodka company, she says she is proud that she never let anyone pigeonhole her as just a pretty face.
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Crediting her family, including her brother, Irish Olympic showjumper Cian O’Connor, as a huge help along the way, she told the Irish Mirror: “I have a lot of friends and family that I look up to that are successful. They work in different areas, like my brother Cian arrived today and he trains and works really hard.
“He is the best at what he does and I look to people like him who are really good in their fields and I take inspiration from there.”
Mum-of-three Pippa first dipped her toes into business six years ago when she launched her clothing brand, POCO, with husband Brian Ormond.
Asked if she ever expected to be a leading businesswoman, she said: “Oh my god, no. When I think back to when I started POCO in 2016, I barely had the confidence to do it.”
Pippa was speaking as she launched vodka brand Istil 38, created by drinks industry veterans Shane Davey, John Reynolds and Niall O’Dwyer with investment from Pippa.
Among the VIP guests at the event were Brian Dowling and Arthur Gourounlian, Anna Daly, Sarah McGovern, Ruth and Cian O’Connor, and James Patrice.
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