Cast your mind back about a decade and you’ll remember celebrities were all sporting a particular look. Pillowy cheeks, snatched jawlines, and lips that arrived in a room before they did. Filler blindness was real and it took years to snap out of it. Some celebrities have since been honest about their overuse of fillers, and have disclosed their decision to dissolve theirs. Courteney Cox spoke openly about reversing her filler, and Kristin Davis, who described being “ridiculed relentlessly” over hers, did the same. While megastar Ariana Grande stopped lip filler in 2018, telling the press she felt she looked overdone.
It took a while for the wider population to follow suit, but as a new, more subtle beauty aesthetic reigns supreme, the decline in popularity of dermal filler has felt notable. And yet filler has not disappeared; it has reinvented itself. Cue a new category of filler that claims to do what its predecessors could not—mimic the flexibility, elasticity and movement of natural facial tissue.
