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The Guardian - UK
The Guardian - UK
Environment
Amelia Hill

Pineapple loses its crown: Sainsbury’s sells leafless version to cut waste

Sainsbury
A pineapple
The crowns can account for up to 80% of a pineapple’s volume. Photograph: Howard Shooter/Getty Images/Dorling Kindersley RF

The pineapple has been dethroned: Sainsbury’s has announced it will start selling a crownless version of the tropical fruit from Wednesday.

The spiky, green leaves that grow from the top of the plant are a unique feature of the exotic fruit. But, says the supermarket, they are typically thrown away by customers, contributing to up to 700 tonnes of food waste a year.

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