Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Jim Waterson Media editor

Piers Morgan ratings dive as talkTV struggles to attract viewers

Piers Morgan presenting on talkTV.
Piers Morgan was signed up to talkTV on a reported £50m three-year deal. Photograph: Vianney Le Caer/Piers Morgan Uncensored/REX/Shutterstock

Rupert Murdoch’s talkTV television channel has been rated as having “zero viewers” during primetime broadcasts, as the new television channel struggles to attract an audience despite signing up Piers Morgan as a presenter.

The News Desk, the channel’s hour-long political show hosted by Tom Newton Dunn, did not register a single viewer for half of its Tuesday evening broadcast. Although this does not rule out the possibility that some people were watching somewhere in the UK, it means the television audience was so small that it was not picked up by official rating agency, the Broadcasters’ Audience Research Board.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.