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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Pickle wants to be the Airbnb of fashion

Julia O'Mara and Brian McMahon (Credit: Courtesy of Pickle)

Good morning! Katie Porter enters the California governor's race, a former Facebook exec alleges misconduct in a new memoir, and a clothing rental service wants to be the Airbnb of fashion.

- Fashion forward. While Rent the Runway and other clothing rental marketplaces struggle to find stable footing as businesses, another option has surfaced: Pickle, a peer-to-peer clothing rental marketplace.

If you follow a certain kind of big-city influencer on Instagram or TikTok—Remi Bader, Lauren Wolfe, and Brooks Nader, for example, who together boast more than 5 million followers—you've likely seen posts about the platform before. It's quickly gained a foothold with fashion influencers, who aren't paid for promoting Pickle but rather use it as a way to monetize their expansive closets.

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