PepsiCo, Inc. (PEP), the global powerhouse in beverages and convenient foods, is racing against the clock to cleanse its U.S. food lineup of artificial dyes. As the winds of change blow with the “Make America Healthy Again” campaign, PepsiCo has already cleared 60% of its food products of synthetic colors, with favorites like Tostitos and Lay’s set to be fully dye-free by year-end.
Hot on the heels of this pledge, the Department of Health and Human Services (HHS) and FDA announced plans to eliminate all petroleum-based synthetic dyes, starting with Citrus Red No. 2 and Orange B in coming months and six others by next year.
