
Pebble is well known among broadcasters for offering playout and channel management for Tier 1 channels.
At the 2024 NAB Show, however, the company took a major step forward to address the needs of the broader market with the introduction of Pebble PRIMA, a software platform equally adept at running on-prem or in the cloud. As shown at the NAB Show, PRIMA performs several key functions, including a workflow solution focused on handling file-based media, management of baseband and SMPTE ST 2110 streams and, of course, playout.