Parents have been warned of a 'sinister' Huggy Wuggy character that is leaving children traumatised. Videos of the 'killer teddy', shared widely on platforms such as TikTok and YouTube, feature the creepy puppet singing about 'hugging and killing' and telling viewers to 'take their last breath'.
Because of its children's based name, parental controls on some devices are not picking up character, who is actually a monster from adult horror game Poppy Playtime. Reports of schoolchildren mimicking the character in playgrounds first came to light earlier this year, resulting in police issuing a warning over the 'bear-like character with razor sharp teeth', Manchester Evening News reports.
Now, mental health campaigners have also spoken out, with Suicide Awareness and Mental Health Initiative (SAMHI) stating: "Parents are being urged not to let their children watch terrifying TikTok and YouTube videos of the killer teddy.