A fresh warning has been issued to parents over the 'sinister' Huggy Wuggy character.
Videos of the 'killer teddy' are being shared on the likes of YouTube and TikTok and because it's a children's based name and character, it appears to be slipping through some parental controls on devices.
Branded the online version of the killer clown craze, the character, which sings about 'hugging and killing' and asks viewers to 'take their last breath', has left some youngsters traumatised.