A nickel’s worth of free advice for all PRs working with men’s sports teams eager to create some wholesome content for International Women’s Day: if you ask the players to name the woman who has inspired them most in their life, for goodness sake encourage them to say someone other than their mother. Today it was the turn of Leicester City players, but previously it was professional tennis players.
Now, don’t get me wrong, I think mums are great (there is Office for Budget Responsibility data to back this up). And I’m keenly aware my own mum reads this newsletter. But this default answer, while superficially sweet and safe, feels a bit unsatisfying. If nothing else, women don’t have to give you life, clothe, feed and generally love you unconditionally in order to be inspirational. A cynic might suggest these players can’t think of anyone else...
