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Fortune

Jessica Mathews

One of the most common reasons that AI products fail? Bad data

Ashok Srivastava Salesforce

(Credit: Fortune Magazine)

When Salesforce recently rolled out an AI agent on its website, the agent started to hallucinate and wasn’t giving consistent results.

Salesforce ended up temporarily turning it off, Shibani Ahuja, senior vice president of enterprise IT strategy, said during a roundtable discussion at Fortune’s Brainstorm Tech conference in Park City, Utah.

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