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Cinemablend
Cinemablend
Entertainment
Ryan LaBee

One ‘Great’ Way Sydney Sweeney’s Jeans Campaign Brouhaha Worked Out For Her, According To A PR Expert

Sydney Sweeney American Eagle
Sydney Sweeney, clad head-to-toe in denim, gazes straight into the camera for American Eagle's "good jeans" ad campaign, which has created controversy. .

Sydney Sweeney has been the talk of the town, and it has nothing to do with her work on the 2025 movie schedule. Instead, it's her collaboration with American Eagle that has been making waves, and not just for its denim. The Euphoria star’s “great jeans” campaign sparked a heated online debate, but according to one public relations expert, the controversy may have ended up working in her favor.

Some critics argued the ad’s wordplay between the words “jeans” and “genes” evoked undertones of eugenics. However, according to Nathan Miller, CEO and founder of the crisis communications firm Miller Ink, which represents Fortune 500 companies and celebrities, the campaign may have ultimately worked to the brand’s advantage. Speaking with The Hollywood Reporter, the expert weighed in on the controversy, explaining:

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