Oh. An Omoda. What’s that then? People ask me this even when the letters O M O D A are prominently spread across the proud snout of the latest entrant into the overcrowded SUV crossover segment.
More explication needed. It’s a Chery. No? OK, well, Chery is one of those Chinese car company giants that you’ve probably never heard of, rather like BYD or Great Wall, or FAW or Dongfeng, Geely, SAIC... As it happens, Chery is one of the smaller of the hundred flowers that the Chinese Communist Party lets bloom in the country’s burgeoning automotive sector, and builds “only” about 2.6 million vehicles a year, which is more than double the total UK figure.
