Sales of prestige watch brands such as Rolex, TAG Heuer, Breitling and Omega have shot up according to UK’s largest luxury watch retailer.
On the same day that the cost of living crisis intensified with inflation hitting 9 per cent – a 40 year high – the Watches of Switzerland group said it was seeing record sales and profits.
The Leicestershire-headquartered brand, which has 171 showrooms including Mappin & Webb and Goldsmiths in the UK, and Mayors and Betteridge in the US, said there was no sign of demand slowing.