Olivia Rodrigo's ongoing Guts World Tour is not only captivating audiences worldwide but also reigniting interest in her debut full-length album, 'Sour.' The tour, which is in support of her latest album 'Guts,' has inadvertently led to a surge in consumption of 'Sour,' propelling it up the music charts.
Despite being released nearly three years ago, 'Sour' has experienced a notable resurgence in popularity. On the Billboard 200 chart, the album has climbed from No. 33 to No. 27, with an additional 23,164 equivalent units sold in the recent tracking period. This increase in consumption represents a substantial 18% growth week-over-week, showcasing the enduring appeal of Rodrigo's music.
Moreover, 'Sour' has also witnessed a resurgence in sales, with fans not only streaming the album but also actively purchasing it. On the Top Album Sales chart, 'Sour' has risen from No. 36 to No. 28, selling 2,853 copies in the last reporting period, marking a nearly 14% improvement in sales.
Additionally, 'Sour' has made gains on other Billboard charts, including the Vinyl Albums ranking, where it has climbed from No. 22 to No. 17. Rodrigo's ability to attract younger listeners to vinyl records has been evident since her debut, reflecting the album's enduring appeal across different formats.
On the Top Streaming Albums chart, 'Sour' has reached a new peak at No. 26, underscoring its sustained popularity in the streaming realm. The album's resurgence is a testament to Rodrigo's continued influence and the unwavering support of her fan base.
While 'Sour' enjoys a resurgence, Rodrigo's latest album, 'Guts,' is also experiencing success across various music charts. As the newer release, 'Guts' has shown promising performance on multiple Billboard charts, reaffirming Rodrigo's status as a rising star in the music industry.
Overall, Olivia Rodrigo's Guts World Tour has not only showcased her musical talent on a global stage but has also reignited interest in her earlier work, particularly 'Sour,' which continues to resonate with audiences worldwide.
