Ola Jordan has been slammed by fans for promoting "diet culture" as people urged her to "stop with the weight shaming".
The Strictly Come Dancing professional took to Instagram to show off her husband James Jordan's recent weight loss and promote their new exercise programme, but it seems not everyone is on board.
The couple lost 6.5 stone between them in four months after gaining weight following the birth of their daughter Ella in 2020.
Sharing three pictures of James as he shed the pounds, Ola said: "OMG! He really is the Incredible Shrinking Man!
"Funny thing is you don’t really notice it when you see someone every day. Which is why we were really keen to document our journey back to fitness with pictures.
"So when it got tough we could look back and see how far we’ve come."
She joked: "So yes James - now you can see your feet again when you’re standing up!"
Ola then promoted the pair's Dance Shred plan for those who want to "add some body goals to your New Year list".
Not everyone was happy with the 40-year-old's business plan, with some of her followers blasting the dancer for "fat shaming".
"So much fat shaming on these posts, it’s too much. Always liked you two but it’s really, really bad form," one person commented.
Another agreed: "Stop with the weight shaming please! Diet culture sucks and you should know better especially at this time of year!"
A third person wrote: "Posture changed as well which makes weight lose look more dramatic. Hope all your posts not going to be about your danceshred in future as getting bit bored with it now."
Others congratulated the stars for their efforts, with one fan commenting: "You both look fabulous and truly inspirational. Well done xx."
"You both look really great and will inspire many others it can be done," another penned.
Ola recently admitted she was "pretending to be happy" before her 3.5 stone weight loss and said her confidence "is just next level" after shedding 49lbs.
"I can’t quite believe that was me a few months ago!" she wrote on Instagram.
"As you know I wasn’t happy although I tried to pretend that I was. All I can say is these days I’m not turning down invitations to go out any more. My confidence is just next level now."
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