There are certain brands out there that we just associate with certain products, right? You know the ones I mean. Noctua for fans, Corsair for memory, EKWB for custom loops (before it got all weird), Asus for expensive motherboards. You get the gist. Arguably, in the hard-fought world of AIO liquid coolers, NZXT is definitely up there as a contender for top dog, certainly with its Kraken line.
As a brand, it has consistently and comfortably improved and iterated on this lineup time and time again, and although its fans haven't always been the best, it's almost always delivered some solid cooler options, albeit for a price.
