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Tom’s Hardware
Tom’s Hardware
Technology
Bruno Ferreira

Nvidia exec says AI is more expensive than actual workers — yet some companies don't see the extra costs as a negative

AI bot replacing a worker.

The viability of the circular economics of the AI world has long been debated, but most discussions are about the movement of cash within the industry. Slowly but steadily, though, reports are coming in from executives, such as an Nvidia executive and Uber's CTO, that they are starting to realize that the price of tokens may well outweigh that of plain ol' human brain cells. In the face of mass layoffs to make room for AI agents, that fact is seemingly so ironic that Alanis Morrisette is probably writing a song about it.

There are all sorts of enterprise pricing arrangements for LLMs, but for most standard users, the price of a standard AI assistant is $20 a month for a standard plan, and $200 for the pricier, fully-featured version. Token-based pricing is where the real spend is, usually in the form of coding assistants like Claude Code or GitHub Copilot, as well as automation agents with planned tasks of varying complexity that usually run repeatedly on a schedule.

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