A Nottingham retailer which sells high-protein healthy foods has reported a £13m drop in revenue in the last year. MuscleFood, which is based in Basford, is now seeking to turn its fortunes around following an "unsuccessful rebrand".
The fitness brand has been popular among countless Olympians and sportspeople, including former 'Skins' star-turned bodybuilder Megan Prescott and four-time Paralympic Gold medallist David Weir. Its boss Nick Preston, who left the company in December last year when he was joint-chief executive, has since returned as the sole man in charge.
“It feels like Groundhog Day, for the second time in three years I find myself back in MuscleFood saying the same thing, that the business had lost its focus, lost direction and suffered from mismanagement brought about by senior hires that didn’t get the brand," he says. "There was no accountability even when it was clear the plans were not working."
