Allied Blenders & Distillers is looking to move beyond its traditional image as an Officer’s Choice-led liquor company. Its strategy is no longer just about selling more bottles but also about steering consumers towards higher-priced brands while gaining greater control over its production.
Nomura sees this strategic shift as a key growth driver for Allied Blenders & Distillers, initiating coverage on the stock with a Buy rating and a target price of Rs 850. The target implies an upside of nearly 20% from the current market price of Rs 708.80.
