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The Conversation
Vaughn Tan, Assistant professor of strategy and entrepreneurship, UCL

Noma to close: why it’s so hard to run a sustainable innovation-focused restaurant

For over a decade, Noma in Copenhagen has been one of the standard bearers of the high-end culinary world. This “New Nordic” restaurant made its reputation (and obtained its three Michelin stars and position in the World’s 50 Best Restaurants ranking) by focusing on culinary innovation, with a frequently changing menu driven by continual work by its in-house culinary research and development (R&D) team.

On January 9 2023, Noma’s Danish chef and co-owner René Redzepi announced an imminent and significant transition: Noma would close as a restaurant in 2025 to focus on pop-ups and culinary innovation. Over a decade ago, El Bulli in Spain, one of the first innovation and R&D-led restaurants, made a similar transition.

Exploring the reasons behind the decision, an article about the upcoming changes at Noma in the New York Times explained:

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