Southwest Airlines has long been celebrated for its customer-friendly policies, notably the “Bags Fly Free” perk that distinguished it from competitors. However, as of May 28, 2025, this hallmark policy has been retired. Passengers now face fees of $35 for the first checked bag and $45 for the second, aligning Southwest with other major U.S. carriers. While the move aims to boost revenue, it risks eroding the brand loyalty that Southwest has cultivated over the decades. This significant change prompts a closer look at the potential repercussions for the airline.
Changes to Southwest Airlines Baggage Fees
