Quick summary
Nissan plans to reduce the cost of electric vehicles by 30% by 2030 to make them competitive with traditional combustion cars.
This will involve using multiple car model families and investing in new battery technologies.
Nissan has outlined aggressive plans to drive down the cost of electric cars – aiming for price parity between combustion and electric models by 2030. The Arc, as the plan is called, will see a number of changes to Nissan to deliver better value to customers and drive increased electric car sales.
