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GamesRadar
GamesRadar
Technology
Issy van der Velde

Nintendo Switch 2 launch price won't "really matter," analyst says, because early Nintendo buyers "aren't very price-sensitive" anyway – if it's not "egregious," it will sell

Nintendo Switch 2 next to TV with controller grip and JoyCons hovering.

The Nintendo Switch 2 was revealed this week, and we didn't learn much about when it would come out or how much it will cost, but that may not be an issue.

"I don't believe launch pricing will really matter," Circana games lead Mat Piscatella tells us. "Early adopters of new Nintendo hardware aren't very price-sensitive, so as long as the launch price isn't some egregious amount it'll sell. And, of course, prices can be lowered over time. But we'll see."

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