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GamesRadar
GamesRadar
Technology
Issy van der Velde

Nintendo is likely surprised, panicked, and having a full "war room" response to the outrage over Switch 2 pricing, former marketing leads say

A woman playing a switch 2 looking at a screen with her friends displayed on the bottom alongside their gameplay, it looks like Discord.

We now know a lot more about the Switch 2 and its games, and one thing is for sure, people are not happy about how much it all costs. During yesterday's Treehouse livestream, the comments were bombarded with people spamming "drop the price" over and over again. Krysta Yang and Kit Ellis (Nintendo of America's former senior manager of creator relations and original content and former director of social media marketing and original content, respectively) say they think the company "is probably surprised by the reaction."

During the Direct, the price of the console wasn't actually mentioned, which seemed strange at the time. One analyst speculated that it could be due to uncertainty around Trump's tariffs, and that Nintendo wanted to hold off on listing a price until it had a better idea what the markup would be.

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